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project description
project timeline: January 2021 - April 2021
The goal of this project was determine how a bike designed for urban farmers could encourage the engagement of the local residents, getting more people to come to the farm and participate in healthy eating.
Highlighted in this portfolio slide is the research that contributed to the design.
My Role
Project manager, design Researcher, process book developer
Client/ Context
Truly Living Well Farm, West End Atlanta
Deliverable
Electric bike concept
Additional Team
Maddie Hadd
Primary Product Designer
Julie Brandsdorfer
Secondary Product Designer
Jay Taylor
User Experience/ Interaction Designer, Secondary process book developer, Prototyper
David Brown
Visual and Graphic Designer
“Food is not rational. Food is culture, habit, craving, and identity.”
— Jonathon Safran Foer, American novelist
what I learned
I was really forced to learn what it means to understand a community from this project. Full disclosure, I initially approached the West End community research project thinking I would have a closer positionally to the target user because we shared the same race and live in the same city. That could not have been further from the truth. It became a lot easier to develop the criteria that would guide the bikes design when I followed a more empathetic approach. I focused on listening to people and coming up with solutions that were based in what they felt like would be appropriate for their community.
process book
The process book encapsulates the entire project, from conception to research, development, and finalization of the bike.